Managing Innovations Strategically: How to diagnose innovation at Deutsche Bahn, the second-largest transport company in the world

Managing Innovation Strategically at Deutsche Bahn

1. Introduction

2. The challenge of Deutsche Bahn is…

3. The innovation capabilities of DB Group…

Fig. 1: Three Different Ways for DB to Innovate (adopted)⁴
Fig. 2: Three core tasks of DB Group’s strategic innovation goal “Strong Rail”
Fig. 3: Framework For Managing Innovation⁸
Fig. 4: Deutsche Bahn’s six strategic innovation initiatives¹⁰
Fig. 5: The Framework as a Diagnostic Tool for DB (adopted)¹²

4. The creativity process and organizational enablers of innovation in DG AG…

Fig. 6: Innovation ideation of DB
Fig. 7: Managing the Ideation “Chain”¹³
Fig. 8: A “Process” for Ideation¹⁵

Deutsche Bahn is able to adapt its idea generation and sourcing process to a changing competitive environment…

5. Deutsche Bahn places bets among the different ideas for innovation that emerge…

Fig. 9: Innovation selection of DB

The pros and cons of the current Score Card approach are…

I would improve the selection process…

Fig. 10: Managing the Portfolio of Projects¹⁹
Fig. 11: Innovation is About “Conducive” Organizations²¹

6. The organization is good in implementing innovation projects…

Fig. 12: Innovation execution of DB
Fig. 13: Corporate “Incubation”²⁴

I would improve the capabilities…

Fig. 14: Innovation: A Portfolio of Processes²⁶

7. Conclusion

Fig. 15: Managing Innovation Requires A System²⁸

8. References

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Senior Strategy Leader @McKinsey | WomenTech Global Award | TechWomen100 | Ex-Corporate Strategy | Keynote Speaker | Cloud DevOps Engineer | Data Scientist

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Victoria Riess, MBA

Senior Strategy Leader @McKinsey | WomenTech Global Award | TechWomen100 | Ex-Corporate Strategy | Keynote Speaker | Cloud DevOps Engineer | Data Scientist